Hi, I’m Sarah Hoyland – TCSC Director & Founder of The Secret Women's Series

I was born under a flight path, opposite a railway station, above a bus stop and a taxi rank....is it any wonder I pursued a career in travel?

Sarah Hoyland

My Story

My passion for globetrotting began early, travelling with my parents who instilled in me a spirit of adventure.  I was 16 years of age when I first travelled to Africa – and that trip determined the rest of my life. On graduating from college with a Degree in Tourism & Hospitality I winged my way to Africa and spent 7 months traversing the continent followed by a stint backpacking through Europe. When my money ran out I returned to Australia and joined the team at The Classic Safari Company, ultimately becoming a Director in 2002. Over the years I’ve travelled to all seven continents, visited over 63 countries, forged global lifelong friendships and honed my haggling skills to perfection!  I am happiest when I am lost in a souk, on safari in Africa, travelling with my teenage daughters or when I have the privilege of viewing wild and wonderful places afresh through their eyes of the ladies I host on our Secret Women's Series soirees!


  • Born
    Sydney, Australia
  • Destination Speciality
    Antarctica, Bhutan, India, UAE, Oman, Morocco, Egypt, Kenya, Tanzania, Rwanda, Uganda, Zimbabwe, Zambia, Namibia, South Africa, Botswana, Madagascar
  • Favourite Animal
  • My Greatest Travel Tip
    Just go……
  • Favourite Places
    Kenya, India & Morocco
  • Year joined the Team
    From the very beginning
  • I Never Travel Without
    My iphone – it’s my camera, bank, guide book, mini cinema, latest novel, address book….. lifeline!
  • Craziest Experience Abroad'
    Swimming in Antarctica
  • Greatest Accomplishment
    Right here, right now – being able to share my extensive travel knowledge and experiences with you

Explore My Recent Blog Posts

Travel advice, information and inspiration from the team at The Classic Safari Company.

Climbing to the Tiger's Nest monastery in Bhutan: what to expect
Climbing to the Tiger's Nest monastery in Bhutan: what to expect 10 Jul 2019

Secret Women's Series founder Sarah Hoyland tackled Paro Taktsang to reach the Tiger's Nest Monastery and described it as 'bloody hard work but absolutely worth it'. Read about her experience and see the photos here.

Holi Festival, India: What to wear and how to prepare
Holi Festival, India: What to wear and how to prepare 19 Apr 2018

Holi is a colourful, messy and chaotic Hindu party. How messy is messy? What do I wear?! Read on for our top tips on making the most of this carnival of colour!

How to spend a week in Marrakech
How to spend a week in Marrakech 24 May 2019

Known for its souks, spices, snake charmers, hip hotels, hidden palaces and heavenly hammams, Marrakech offers so much to see that a couple of days simply isn't enough. Here's why you should send a week there!

The Maasai Cricket Warriors
The Maasai Cricket Warriors 6 Feb 2016

Who are the Maasai Cricket Warriors? Formed in 2009 the Maasai Warriors took up cricket for social change. Dressed in traditional tribal attire they tour the world playing cricket to raise awareness on social issues in Kenya.....